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2008 Retail Brochures
| CLIENT | INTEGRA BANK |
| CATEGORY |
Integra was looking to refresh their existing retail brochure line. They had a large assortment of product brochures that varied in page numbers and folds. We decided to come up with a simpler more elegant approach to the standard tri-fold brochure. Typically we felt that brochures were busy and included more information than the casual reader was looking for. We took each of the brochures and converted them into a single front and back card with a single top folding flap.
Our goal with this brochure line was to provide relevant information to each product while pushing the reader to visit Integra Bank online for complete information or to call the bank with any questions regarding that particular product. With this new design we were also able to drive down the cost of each brochure. This helped to encourage a greater distribution rate at the banking center level. So far, they have been a huge success.
Gift Card Display
| CLIENT | INTEGRA BANK |
| CATEGORY |
This project was the next phase in Integra's commitment to sell consumer gift cards. The program initially launched with a smaller point of sale presence. With the success they were having they felt it was time to up the ante. Previously in branch posters and displays were used to drive sales and gift cards were not on display.
We wanted to create a retail experience to generate interest in the cards and ultimately drive gift card sales. We produced a larger counter top gift card sales delivery system. This new rack display allowed the customer to have full view of the gift cards offered. We created a series of holders that displayed the cards with popular holidays and events. This new system reminded customers gently gift cards were available, but also put the cards into arms reach. This allowed customer to walk up to the displays and pick the card they wished to purchase. Sales nearly doubled upon introducing these new gift card displays into the banking centers.
Referral Program
| CLIENT | INTEGRA BANK |
| CATEGORY |
Tell your friends about Integra and both you and your friend will walk away with a free gift. Tell more friends and you can walk away with an even better gift. Integra introduced their tiered tell-a-friend program to encourage customers to refer friends and family to Integra in greater numbers. We created in-lobby materials to launch the new program. This included 22x28 posters to show off the new gifts that are available. We created a a referral card holder. This piece was created with idea of being a game piece holder. This let customers track their results, while also giving them an easy way to organize their referral cards. The more people they referred, the more they could fill up their holder. When they reached their goal number of referrals, they simply brought in their referral holder to exchange for the gift of their choice.
Integra Bank Corporate Stationary
| CLIENT | INTEGRA BANK |
| CATEGORY | BRAND IDENTITY |
Integra Bank is located in the midwest and serves four states with 80 banking centers. We worked with them to update the design and retool the printing process of their current corporate stationary. Their current stationary only allowed for the imprint of the main headquarters address. We worked with printers to develop a workflow that allowed for the imprint of local banking center information. Integra's size allows them to offer products and services of a large financial institution, while also serving communities with a local flair. So, this was important to the bank to keep a local feel. We worked with the printer and set up a process that allowed each banking center to order and receive stationary with their local information imprinted. This new process allowed the local banking centers to engage a one on one dialogue between them and their customers.
Gift Card Holder
| CLIENT | INTEGRA BANK |
| CATEGORY |
Always the right size and never the wrong color. Integra Bank was ready to launch their new gift card program. We zeroed in on the concept that a gift card could never be that bad tie or new sweater that mom thinks you would look so great in. We created in branch materials that were used at launch. We also created the carriers the gift cards were sold in.
We created a self-contained carrier that housed the gift card and other legal documents that needed to go along with it. At the same time we needed to make sure that the final carrier would still have a nice look. One that a customer felt was nice enough to pass along to the intended recipient. What we came up with was a hybrid greeting card with a back pocket to house the disclosures. The gift card was able to sit inside while the disclosures were neatly tucked away in the back. The program launched and was a big success.
Sprazzo Studio
| CLIENT | SPRAZZO STUDIOS |
| CATEGORY | BRAND IDENTITY |
Sprazzo studio approached us to help them create and launch their new identity program. They were looking to create a high end segment within the portrait/wedding photography market. They were looking for a classic look that had a modern twist. The logo we created honed in on both of these details. The use of rich earth toned colors gives them that classic approach. The jumbled letters in the mark demonstrates their unique abilities. We created a series of business cards that contained several photos of their work. They didn't want to be tied down to a single image, so we developed a solution that allowed them to have multiple cards showing off more than one of their shots. As there portfolio grows, so can their cards.
Most Convenient Bank
| CLIENT | INTEGRA BANK |
| CATEGORY | ADVERTISING |
The number one reason people choose a bank is convenience. Integra isn't the biggest bank in the communities they serve, but they did have more locations than their competitors. Integra realized that convenience would turn into an important strategy, and ultimately become their calling card. With locations that resided in larger metropolitan area, they turned to hours as an offering of convenience. This gave customers a new form of convenience not expected from typical banks with typical hours. All this started as a simple campaign that quickly turned into a brand position for the bank. They have never looked back.
jimcordova.com
| CLIENT | JIM CORDOVA |
| CATEGORY | INTERACTIVE |
2007's Natural Bodybuilding Mr. Universe and World Champion Jim Cordova needed a web site that packed as much muscle as he does. His site hosts a powerful back end environment that gives him the ability to add and edit fitness articles, tear sheets, flash videos, photo galleries and client testimonials. Not only is Jim a world champion natural bodybuilder, he also is a fitness trainer. He has an extensive list of clients that he trains in person and online. This site gives him the ability to set up user accounts for each of his clients. He gives each client an individual private area where they can log in to view fitness articles, instructions and exercise videos he matches directly to them.
We Identity
| CLIENT | WE |
| CATEGORY | BRAND IDENTITY |
This identity program was created for a group of marketers that were forming a new start up consulting venture. Each of the three principals had a unique background and history within the marketing industry. I helped them form their new name and stationary package. The name came from the unique strengths of each of the three principals. Each are equally important and their company would not exist without the other. The name also has an underlying message of inclusion for their clients. From the beginning this was their intended vision. It takes a group- We.
Union Branch Design
| CLIENT | INTEGRA BANK |
| CATEGORY | RETAIL DESIGN |
In July of 2007 Integra Bank opened their first "open space" design banking center. This new prototype serves as the foundation for the new banking centers Integra builds and opens. This open space design turns conventional bank design and literally knocks down the walls. The new design is built around an open air design. Three of the four main sides of the building are built with floor to ceiling glass. We played a key role in deciding colors, brand elements, surface materials and the furniture package that went into the final build of this bank. The accolades have been numerous. Customers enjoy the new open setting. Employees are free to be more engaged with customers. The new design has created a new retail energy that isn't found in most traditional banks.
Integra Sign Package
| CLIENT | INTEGRA BANK |
| CATEGORY | BRAND IDENTITY |
Part of Integra's unique identity includes the sign package that goes into each and every banking center. I worked with the team that helped originally design and develop Integra's outdoor sign package. The feature element to the Integra sign package is a 21 foot internally illuminated sign. This sign has two legs and illuminates from the ground up. We are in the process retooling this feature element. Our goal is to create a slimmer, sleaker sign, but still carries the same impact as the current design. Part of our goal is design the sign without all the seams the current design has. With the new design we will be able illuminate the entire sign, while also making it easier to service. These signs have been a beacon for Integra. And with the new design, it will only enhance that.
Investor Relations
| CLIENT | INTEGRA BANK |
| CATEGORY | PACKAGING |
Integra Bank's investor relations group was in need to update their conference presentation materials. They had been handing out large folders with stapled documents. Our goal was to take what was a cumbersome assortment of materials and try to shrink it down to something more manageable. The result, is a solution that allowed the presentation to become self-contained while still having a striking look. We eliminated the need for a folder altogether. We packaged everything into a clear dvd case. We shrunk down the large 8.5x11 documents into a mini booklet that we tucked in the inside of the dvd case. The dvd that once floated loosely within the folder, or rather out, now has an official place of purpose.
2007 Annual Report
| CLIENT | INTEGRA BANK |
| CATEGORY |
Design. Develop, Deliver. These three words capture the process in which Integra does business. Integra has always heralded itself as the bank that can do more. With this annual report they highlighted new products and services that were launched. They showcased their new "open space" banking center prototype. This new approach to how a bank can be built broke many traditions in how a bank branch can be built. Integra's 2007 annual report is a good look into the future of Integra.
Integra Brand Standards
| CLIENT | INTEGRA BANK |
| CATEGORY | BRAND IDENTITY |
The guidelines detailed in this book were laid out to help employees effectively communicate the Integra Bank brand. The Integra brand embodies all that they stand for, conveys the beliefs and principles upon which they operate and serves as their introduction in any forum.
The Integra Bank brand goes beyond conventional printed materials. The brand starts with each employee of Integra. The way customers are greeted, served and the total banking experience a consumer has each time they visit an Integra Banking Center is all part of continuing the Integra Bank brand. The key component that Integra wanted to convey was, in essence, each employee is the Integra Bank brand.
integrabank.com
| CLIENT | INTEGRA BANK |
| CATEGORY | INTERACTIVE |
Launched in 2001, a complete redesign to the Integra Bank web site with new and improved functionality. Database driven content was introduced and achieved through the use of CSS, XHTML and WebDNA. What would be considered a microsite today, integrabank.com moved to a full scale site with access to locations, financial tools, online accounts, contact points and a complete product directory. The new site gave people the opportunity to search and apply for careers at Integra. This was the first major overhaul their site went through and it gave them a larger presence on the web.
Bank. Play. Win.
| CLIENT | INTEGRA BANK |
| CATEGORY | ADVERTISING |
Integra ran a direct mail program promotion targeted at home owners. This promotion awarded a grand prize winner $10,000 and multiple instant winner, totalling $25,000 in prize money. We mailed in a four state radius in cities an d neighborhoods that were with in our branch network. The mail pieces contained a special code that recipients could bring into the bank to see if they were an instant winner. They could then register to win the grand prize of $10,000. This promotion ran in newspapers, outdoor, direct mail, online and through the use of in-branch point of sale materials. The promotion ran with huge success and the winner of the grand prize couldn't have been happier.
Justin Lagrange
| CLIENT | JUSTIN LAGRANGE |
| CATEGORY | PACKAGING |
Singer, songwirter, musician. Justin Lagrange is a local artist in Southern Indiana. He was getting ready to come out with his first full-length disc. We provided the design work for this project. He supplied us with an assortment of photos and memorabilia. He wanted the design to connect to his youth and his Indiana roots. This is the result of his first full album. It had a limited print run and was ran as a two color slimline.
Small Business Capabilities
| CLIENT | INTEGRA BANK |
| CATEGORY |
Integra's Small Business Group needed a single resource guide that enables them to collect and present their entire service line from a single sales piece. Upon investigation it was determined that the small business division of Integra lacked any cohesive sales tools.
We created a new sales tool package that had compartments with purpose. This new folder design allows them to include business cards, brochures and other printed materials. We included pockets in the back to allow for brochures to be neatly tucked away. We added slits to hold business cards. We included interior pages that summarized Integra's corporate capabilities as a small business provider. This was a big hit with the lenders and sales associates. It reenergized the sales force by providing them with sales tools they could proudly hand out.
Ellison Stationary
| CLIENT | ELLISON JEWELERS |
| CATEGORY | BRAND IDENTITY |
Ellison Jewelers is a small boutique jewelry shop located in Evansville, Indiana. They needed a complete overhaul of their current stationary. Their current identity pieces up to that point had been created at different times by different people. Each piece had it's own look and none of the pieces married together a single identity to reflect what the Ellison's had built as boutique jeweler. The result was creating a family of pieces that would work with one another to create a single identity. They loved it.
I Care
| CLIENT | INTEGRA BANK |
| CATEGORY | BRAND IDENTITY |
I care was Integra's initial customer service initiative. They had been developing a culture that ensured that customers were always the number one priority. This initiative included things like being open ten minutes early and ten minutes later than the posted hours. They increased the time that the customer call center is open to allow people time to get home and then handle any questions with their accounts. They also put the tools into the hands of the employees to handle problems that might arise.
This new service initiative needed a service mark that would be recognizable and reflect the attitude of the program. We came up with many different options, but ultimately we ended up with one of our initial designs. We simply cut one of the rings from the parent logo in half and attached it to the words I care. This created a smile below the words which captured exactly the feeling they wanted to deliver with their new program.
2004 Annual Report
| CLIENT | INTEGRA BANK |
| CATEGORY |
Integra boldly stated the message of commitment, involvement and their excitement in serving their customers and communities. This was the mesasge that Integra wanted to put forth in their 2004 annual report. We felt like what better way to show our commitmet than to put that message on the cover. We wrapped the message from cover to cover in bold print. We also highlighted words within the large print that captured the soul of this theme. With this annual report we included a number of photos of community events and bank celebrations. In essence, turning it into a scrapbook of involvment.
Integra Innovators
| CLIENT | INTEGRA BANK |
| CATEGORY | BRAND IDENTITY |
Have you ever sat at work and wondered why the company you work for is doing something a certain way? And, you know you have an idea to make it better. Integra Bank encourages this quiet innovation. Integra built a culture from within that encouraged employees to take ownership in their company.
The bank needed a mark that brought this message forth. It needed to be something simple and easily recognizable, the lightbulb. The mark also incorporates the parent logo as the filament within the bulb. This helped to tie together the message that Integra continues to burn bright from the innovations and ideas of it's employees.
Integra Company Store
| CLIENT | INTEGRA BANK |
| CATEGORY | INTERACTIVE |
Logowear, logowear, everywhere there is logowear. Integra has long provided and encouraging employees to buy discounted branded merchandise from their online store. This merchandise can be used for anything from giveaways or if someone just wants a new polo to wear to work on Friday. Integra hosts an internal web site allowing employees to shop for Integra branded merchandise.
The goal was to achieve a similar shopping experience one would find when they visit any mall flavored outfitter online. Through the use of a clean design and simple product photography we were able to create a fun shopping experience not usually found in corporate company stores. A strong connection to the corporate brand can be found in any of the products offered. Shoppers are given the ability to zoom products for closer looks, choose sizes, fill a shopping cart and check out.
2003 Annual Report
| CLIENT | INTEGRA BANK |
| CATEGORY |
Integra Bank's 2003 Annual Report presents their new service program "I care". The annual report successfully captured this theme by showing the individuality of the people who serve and those served. This program gave way to the rebranding of their existing customer service department. They relaunched this department and aptly named it the IntegraCare customer service department. With the relaunch they were equipped with new tools to handle customer issues and utilized web-based software to identify, log and escalate potential customer service issues to improve the way Integra does business. Today, Integra is known for having the best customer service amongst their competitors.
Integra Plastics
| CLIENT | INTEGRA BANK |
| CATEGORY | PACKAGING |
One of the few tangible service products a bank has to offer are their debit/credit cards. Banks are synonymous with creating dull bank cards. Integra wanted to make sure that when someone saw their cards there would be no mistake whose card you're carrying. Bold colors and the bank's brand identity make these cards literally pop out of your wallet.
I don’t believe in awards. Awards mean I win. I believe in results. With results, the client wins.
WernerWerks is the collection of works by Gordon Werner over the last decade. You will find a large amount of works created while working at my 9 to 5. You will also find a few pieces of my freelance work sprinkled in for good measure. It’s hard to find enough time to do freelance work when your 9 to 5 is more like 8 to ?.
I have built a reputation on delivering great work that delivers solid results. I work hard on every project. I’m not afraid to take the extra steps to over deliver. My current experience has given me the opportunity to work in a number of mediums. With each new medium I have been able to use my talents and passion for work to deliver some pretty great results.
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