In 2011 Midland States Bank went through a rebranding. As part of this rebranding the entire Midland sign package was redesigned from the ground up. I designed the new sign package which included new pylon, monument, directional, single face and exterior door vinyl applications. I worked with the internal Marketing team and sign vendors over a two year period replacing the old signs with the newly branded Midland signs. The design reflected the new branding initiative with the large use of orange. The logos and letter were routed and used through to give the signs a higher level of finish.
The directionals and exterior vinyl applications were designed to accompany the newly designed signature sign package. The directionals provided a bright and simple wayfinding experience for patrons entering and exiting the bank premises.
July 18, 2016
Midland States Bank