Midland States Bank corporate communication tools were in need of modernizing even before their recent rebranding. So, the revision of their corporate stationary couldn’t have come at a better time. The new brand colors and logo were applied across all their forms of stationary. The biggest change outside of the colors and logo was the complete organization of all their communication pieces. Before the update each piece had it’s own look and layout resulting in a fragmented messaging channel. I was able to create a complete family of stationary that ensured any and all communication from the bank had a distinct and memorable impact.
July 18, 2016
Midland States Bank