You are the brand!

I originally created a simplified brand standards book for Integra Bank back in 2007. I took this opportunity to go deeper and tell the story of Integra's brand and how it starts with each individual employee. This expanded version delves deeper into all of the areas and aspects Integra's brand touches. While the first version stuck to the basics, this version goes further. It explains the how the brand starts with its' employees. It includes how standard communications should look and be presented. It explains how signage, print, advertising and premium items should be designed and executed to create a single cohesive brand.