A simpler approach.

Integra's current assortment of product brochures varied in page numbers and folds. I decided to come up with a simpler more elegant approach to the standard tri-fold brochure. I took each of their brochures and converted them into a single front and back card with a single top folding flap. I put a larger emphasis on visiting integrabank.com, where customers can find current and kept up to date information. With this new design they were also able to drive down the cost of each brochure. This helped to encourage a greater distribution rate at the banking center level.