In plain sight..

The program initially launched with a smaller point of sale presence. With the success they were having they felt it was time to up the ante. Previously in branch posters and displays were used to drive sales and gift cards were not out on display.

I wanted to create a more retail like experience to generate interest in the cards and ultimately drive gift card sales. I developed a larger counter top gift card sales delivery system. This new rack display allowed the customer to have full view of the gift cards, and also put them within arms reach. I created a series of holders that displayed the cards with popular holidays and events. Sales nearly doubled upon introducing these new gift card displays into the banking centers.