Putting convenient banking on the map.

The number one reason people choose a bank is convenience. Integra isn't the biggest bank in the communities they serve, but they did have more locations than their competitors. Integra realized that convenience would turn into an important strategy, and ultimately become their calling card. With locations that resided in larger metropolitan areas, they turned to hours as an offering of convenience. This gave customers a new form of convenience not expected from typical banks with typical hours. All this started as a simple campaign that quickly turned into a brand position for the bank. They have never looked back.