Make everyday a payday.

In 2009, Integra launched a new debit card cash back rewards program. This new program pays Integra card holders cash back rewards when they shop at participating in-store and online retailers. The collateral used in the launch of the program put emphasis on the new card and its' new cash back feature. We wanted to create excitement around the card. We also developed the program slogan "Make everyday a payday" which I feel rings true in the minds of consumers that every time they use their card they are getting paid.